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New Business Director

New York City, NY

Overview

MEET FCB NY

Born in 1873, FCB has a legacy of doing two things uniquely well: storytelling and precision. 2019 has taken FCB to new heights — winning the Cannes Titanium Grand Prix for Burger King’s “Whopper Detour,” receiving the most Cannes Lions in the agency’s history, being recognized by Ad Age’s A-List and being honored with numerous Effie Awards. 

 

We work to create Never Finished ideas, powered by data and analytics to deliver the right message at the right time, to the right people, with a single-minded result — creating behavior. FCB NY works across a portfolio of iconic brands, including Anheuser-Busch InBev, Burger King, FDA’s The Real Cost, GSK, LG, Morningstar Farms, New York Mets, Unibet and Verizon. 

 

Description 

We are a culture of seekers; wondering what’s next, what’s waiting to be discovered, and how can it be done better than before. At FCB, we believe the best part of a brand’s story is never finished. We are always moving forward. Always looking back. Always a work in progress. Always never finished.

FCB NEW YORK is looking for a New Business Director who embodies the Never Finished ethos. The New Business Director is expected to be capable of identifying, pursuing and winning strategic and tactical new business opportunities. This role will oversee the complete pitch process, agency prospecting initiatives and written materials. The New Business Director will leverage his/her current depth of knowledge of digital and offline marketing, and technology, along with a swiftly-acquired knowledge of agency history, case studies, current business and strategic direction.

This is an exceptional opportunity for a results-driven individual to join a community of innovative strategic thinkers. The Director will report to the Head of New Business.

Responsibilities: 

Overall, to manage all new business activity, participating wherever appropriate in the planning, implementation and follow-up of such activity. More specifically, to be involved in the following areas:

Information Gathering

  • Demonstrates a contagious passion for the business and an insatiable curiosity to stay on top of trends, innovations and news shaping our industry
  • Present strong understanding of the marketing function, including what drives CMO/Director-level decisions, and has experience leveraging business imperatives into a compelling agency story and win strategy

Direct Lead Generation

  • Direct cold solicitation against specific targets/industries as part of our growth strategy.
  • “Opportunistic” solicitation (cold contacting based on industry tips, leads, etc.)
  • Partners closely with cross-network leadership to develop an annual prospecting list and develop a plan to activate exciting, new partnerships and respond to timely prospecting signals

Management

  • Manages a high-functioning Business Development team (Associate, Intern, Design, and Proofreading), setting a high executional bar and activating the team to solve and elevate issues on the horizon.
  • Leads the development, and often writes, prospecting, marketing, case study and proposal materials – refreshing as needed to make sure most exciting and relevant story/work is utilized
  • Manages an annual growth budget & macro timeline

Pitch Process

  • Leads the agency pitch process from start-to-finish (RFP, Tissues, Finals, Client Responses), identifying opportunities, elevating our output and acting as coach for the broader agency team as they manage the process.
  • Uses historical knowledge and new insights to write and sell FCB’s unique value proposition
  • New business pitch presentation showmanship – can act as the new business lead in the room

Required Skills:

  • Demonstrated interpersonal skills in complex and challenging timeline driven environments
  • Strong writing skill
  • Wins the admiration, transparency and support from others – clients, consultants and cross-functional agency team included
  • Thrives in fast-paced, high-pressure situations with a competitive fire, big-thinking skills and commitment to achieving results
  • Proven project, pitch and meeting management skills through strong attention to detail across multiple workstreams
  • Highly organized, attention to detail, and strong follow-throughs
  • 5+ years’ experience in an agency environment, ideally in business development, client services/account management, operations/project management, strategy. 

Office Requirements

  • FCB has adopted a hybrid working environment. It is required for employees to be in office Tuesday-Thursday and can work from home Monday and Friday.

The New York City Pay Transparency Law requires employers in New York City to disclose the following information. The salary range for this position is $140000 to $180,000. Actual salaries will vary and be based on various factors including but not limited to budgetary and market consideration, as well as an applicant’s background experience, pertinent/specialty experience, qualifications, and tenure in role/similar role.

This job description is not an exhaustive list of all functions that an employee may be required to perform, and the employee may be required to perform additional functions, reserving the right to revise the job description at any time.

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

This job description is not an exhaustive list of all functions that an employee may be required to perform, and the employee may be required to perform additional functions, reserving the right to revise the job description at any time.

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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